Ladies’ Choice

Take the latest design, the Lady-Datejust 28, a thing of simple, stunning beauty, but with a pop of a pink dial to brighten things up.  Rolex’s classic feminine watch, the Lady-Datejust 28, is in the lineage of the Datejust, the emblematic model which has been a hallmark of style and accurate timekeeping ever since its launch in 1945.


Later, in the 1950s, the very first women’s version of this date chronometer, the Lady-Datejust ushered in an era of elegance and functionality for the modern woman. To add to the already classic line, Rolex has introduced a 904L steel version of its classic Oyster Perpetual Lady-Datejust 28. The lovely timepiece also comes with a white Rolesor version that marries 904L steel and 18 ct white gold along with a fluted or gemset bezel in 18 ct white gold. These new versions are available with a wide choice of dials as well as a crystal face, which is made of  scratch proof sapphire.

The waterproof Oyster case provides optimum protection for the Lady-Datejust 28’s high-precision movement. Like all Rolex watches, the new versions of the Lady-Datejust 28 carry the Superlative Chronometer certification redefined by Rolex in 2015 and is also waterproof to a depth of 100 metres/330 feet. Another fascinating feature of the Lady-Datejust 28 is the hermetically screwed down band, which can only be opened by a particular tool only Rolex watchmakers have access to. The new Lady-Datejust 28 in 904L steel and the white Rolesor versions are available on an Oyster or Jubilee bracelet.

Both bracelets benefit from the new concealed attachment system beneath the bezel, which ensures seamless visual continuity between the bracelet and case. The Jubilee bracelet is fitted with the new-generation concealed Crown clasp, opened with a hinged Rolex crown. The Oyster bracelet is fitted with a folding Oyster clasp as well as the ingenious Rolex patented Easylink rapid extension system that allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.

As all Rolex watches are crafted with the finest care, the Lady-Datejust 28 is another exceptional example of master engineering. The pretty, pale pink dial adds a sophisticated flair, fit for a lady who knows what she wants.